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There are endless tools out there that a marketer can use day-to-day. But any excellent marketing tool's actual value can be simplified into three different features: it should improve efficiency, integrate with the rest of the company's tech stack and, most importantly, help maximize a marketer's time.
FREMONT, CA: HubSpot Marketing Hub contains excellent features for marketers from all company sizes and experience levels. The following are some of the HubSpot Marketing Hub's best features:
Free CRM software
While the HubSpot CRM is technically a stand-alone feature, it is responsible for the functionality of many marketing hub features. HubSpot's CRM is at its heart, and it's completely free. Users of HubSpot's free CRM have access to contact behavior tracking data across multiple HubSpot objects. These objects include contacts, companies, deals, and tickets, and all associated data is entered as properties on their respective object records. When combined with the Marketing Hub tools, the CRM enables team members to make more informed decisions about their leads, prospects, and customers while also collaborating with other CRM-using teams.
Landing pages are a critical component of any marketing strategy, and the ability to quickly create them without involving designers or developers is a significant time-saver. Marketers have the option of creating their templates or utilizing pre-designed ones. For marketers with little to no design or coding experience, the drag and drop editor makes it simple to rearrange modules and add text or images. Additionally, this feature enables the creation of a form and follow-up email directly within the landing page. This simplifies the process of creating assets for lead capture while maximizing marketers' time and efficiency. Additionally, it eliminates the need for multiple workflows to create and utilize a lead generation landing page.
HubSpot's email feature enables users to send customized bulk emails with personalized tokens, calls-to-action, links, and images. Additionally, users can use the tool to test their emails before sending them across multiple email clients and devices. In terms of design, a drag-and-drop editor enables marketers to customize templates without involving a developer. Additionally, the email feature includes reporting tools for analyzing bounce rates, unsubscribes, open rates, and click-through rates over time and by email type. Due to the integration of HubSpot email and the HubSpot CRM, team members can send and suppress emails via their HubSpot lists.
Integration and management of social media
HubSpot integrates with LinkedIn, Instagram, and Facebook, enabling users to connect multiple profiles across platforms, simplifying the process of planning and scheduling posts. From within HubSpot, posts can be drafted, edited, and scheduled. It's important to note that social tools have limitations in analytics, tracking, and in-app functionality, but the ability to plan and post from within HubSpot is a significant plus.