Weyland Tech Acquires Fixel AI

By Martech Outlook | Monday, August 17, 2020

Weyland Tech, Inc. has entered into an agreement to buy Fixel AI to apply the power of AI into the company’s website.

FREMONT, CA: Weyland Tech, Inc. is an eCommerce, mCommerce, and fintech business enablement solutions organization. The company has gotten into an agreement to obtain Fixel AI, an award-winning developer of digital marketing technology.

The audience engagement platform of Fixelhelpsclients, ranging from startups to Fortune 500 companies, considerably improve their online marketing expenditure by dividing and ranking the visitors of the website established on their level of engagement. 

Implementing the power of AI machine learning, Fixel can routinely analyze numerous user communications on a company’s website. The solution will help recognize the visitors who are most engaged and have the highest purchase intent. It also reduces lower quality traffic that has almost zero chances of making a purchase.

As proven by various real-world applications, the audience segmentation technique of Fixel generates high-intent audiences that can be utilized for retargeting. They can even utilize their distinctive traits to target similar audiences on advertising platforms, such as LinkedIn, Google, Twitter, and Facebook.

Proprietary AI analytics offer every minute information about top-performing audiences that can be utilized to enhance future campaigns. The typical expenditure that occurs due to the online campaigns can be reduced by detecting and eliminating underachieving low volume keywords and channels.

Offered as cloud-based software-as-a-service (SaaS), it becomes easy to implement Fixel’s technology into any website. It integrates smoothly with every important ad platform, CMS, and DMP services, which consist of Shopify, Facebook, WordPress, and Google Ads. The CCPA and GDPR complain that the first-party data solution works irrespective of third-party cookies or other data sources, due to which the businesses can be assured that their targeting is appropriate. 

Weyland plans to manage Fixel as a new subsidiary and anticipatesFixel’s technology to be instantly incorporated by Logiq. It is also Weyland’s end-to-end eCommerce marketing solution utilized by several enterprises and prominent U.S. brands. Logiq also distributes various branded websites which it uses for generating the first-party data.

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