Wes Nichols Appointed as the Non-Executive Director of Adverity

By Martech Outlook | Tuesday, September 22, 2020

Adverity company has announced the appointment of Wes Nichols as a Non-Executive Director so that he can increase the strength and growth of the company globally.

FREMONT, CA: Adverity is a prominent force in marketing data intelligence. In recent times the company has announced the appointment of Wes Nichols as Non-Executive Director so that he can increase the strength and growth of Adverity’s globally and track record in the software industry.

Furthermore, Nichols will bring more than 20 years of knowledge as an entrepreneur, director, and advisor, which will help the organizations to grow through advanced use of technology, data analytics, and AI. He is an industry specialist in predictive analytics, marketing, AI/machine learning, and digital transformation. Moreover, Nicholas is also a partner at March Capital. He presently serves on the Board of Directors for Neustar, Airship, Persado, ActionIQ, and TrueCar (TRUE), and a Strategic Advisor to Snapchat. Nicholas is also the author of the Harvard Business Review cover story, Analytics 2.0. The book defines the next generation of analytics that will drive more predictive decision-making.

According to Alexander Igelsbock, CEO and Co-Founder of Adverity, “As Adverity enters the next phase of its development and we continue to grow our presence in the market, it is the right time to expand our board. We are delighted to welcome Wes to the company and look forward to his perspective, guidance, and acumen as we continue to tackle the challenges of data complexity. His experience and understanding of scaling innovative technology will be instrumental in helping shape our approach as we move into our next stage of growth.”

Nichols mentioned that “I’ve spent my career creating and scaling companies that enable data-driven decision-making, deployment automation and course-correction. Adverity continues to be a leader in helping businesses become more insight driven and agile with their data. This comes at a time when data is the world’s most valuable resource. How a company understands and analyzes its data is instrumental to its customer relevance and success. I look forward to supporting Alex and the team and sharing my experience in driving global scale and growth of innovative software companies.”

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