Upgraded Brand Experience Management Platform Delighting Users

MarTech Outlook | Wednesday, November 13, 2019

The upgradation of this brand experience management platform promises enhanced customer experience.

FREMONT, CA: The leader in customer experience and creator of the experience management category, Qualtrics, has added new capabilities to BrandXM™. The industry's leading solution, BrandXM™, provides a single system of action to help brands offer better consumer experience. The enhanced features of BrandXM help businesses share insights across their organization securely, integrating social media touchpoints for continuous monitoring of online presence, accessing complementary data sets to understand the impact of marketing investments.       

Qualtrics' BrandXM is one of the four pillars of experience management, integrating with customer, employee, and product experiences, facilitating a broad view of insights and actions that shape the core experiences of any business. BrandXM is a revolutionary platform that is transforming the way organizations understand consumers' opinions and monitoring real-time changes to the competitive landscape. The new platform helps in creating meaningful experiences that resonate with targeted audiences, and predict investments which will have the most significant impact on delivering the brand promise.

The new features added to BrandXM comprises of integrated social media touchpoints for continuous monitoring of social media outlets, consumer reviews, online publications, and more. The new platform integrates with online panel providers and built-in data quality checks, providing faster and higher quality insights along with enterprise-grade governance feature to securely share ideas across an organization. BrandXM new features also include complimentary datasets that integrate with experience data to enable more in-depth insights.   

Qualtric is a pioneer in customer experience and creator of the Experience Management (XM) category. The company is changing the way companies manage and enhance the four core experiences of business which is, customer, product, employee, and brand. The Qualtrics XM Platform is a method of action, helping companies draw potential customers, develop breakthrough products that people love, engage employees who build a positive culture, and create brand value that people demand.   

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