Unique Product Experience for the Future Brands

By Martech Outlook | Tuesday, March 19, 2019

Digital transformation is not only a high-level concept for debate in the boardroom, but it can also directly influence an organization, the success of a product, and safety at work. Researchers at the MIT Sloan Management School stated that businesses that fail to address the digital transformation have lower revenues by 30 percent and less earnings by 25 percent. Further research has shown that 40 percent of Fortune 500 companies in the next ten years will be eliminated from digital disruption.

Propel, a platform for future brands helps enterprises to move to the market ludicrously quickly by allowing the team, division, partner, and client collaboration. Propel is the only system which is based natively on the Salesforce platform, combining products lifecycle management (PLM), product information management (PIM), and quality management solutions (QMS). The company supports leading entrepreneurial capitalists such as Cloud Apps Capital Partners, Signalfire, and Salesforce Ventures.

Product lifecycle management, product information management, quality management software, software comparison and reviews, cloud platform, and editions and pricing are the leading solutions that the company provides.

Ashley Stirrup will join Propel with its board of directors. As an independent manager, Stirrup will join the Board together with Matt Holleran, chief executive officer and founder of Propel at Cloud Apps Capital Partners, Sean Jacobsohn, Partner at Norwest Venture Partners, and Ray Hein.

Stirrup has worked for major public enterprises like Citrix, Siebel Systems and Taleo, as well as Ultriva and Elance. Stirrup has more than 28 years of experience in sales and marketing. He is now the chief marketing officer for Cloud data integration (TLND) and has been a global cloud integration leader in the last five years, helping the company expand from $50 million to $200 million.

The Propel platform was explicitly designed for the cloud, removing the requirements of companies for costly and clunky conventional local solutions. The platform is the only cloud-leading solution for Salesforce to combine PLM, PIM, and QMS directly, making it easy to integrate with the existing Salesforce data and equip brands with valuable insights to smarter products that businesses want to create, market, and sell.

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