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When technology progresses, it is no brainer that everything that depends on should move at a similar pace, so is marketing.
FREMONT, CA: With constant updates, new techniques, and changes to the algorithms, marketers are frequently scrambling to keep up. Staying aware of the emerging or continuing the trends is a critical part of staying on top of the game. In a situation when the marketing technology moves fast and consumer interests and behaviors and hard to predict, the marketers can no longer stick their heads in the sand and expect the same old methods will work forever.
Here are some marketing trends based on the adoption of the latest marketing techniques and technology marketers can use.
The most exciting marketing trends are conversational marketing, bringing together rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces, and messaging. Conversational marketing is one of the critical innovations alongside artificial intelligence, which often fuels it.
Companies are using analytics and insight to drive business performance and optimize the results from digital marketing. Enhancing their data-driven marketing is a report that revealed the aim of many businesses indicated by most of the desired skill amongst digital marketers.
Although it is often said that the ‘funnel is dead’ since consumer follows a non-linear journey, regardless of the product or service they are involved with marketing, it will always be the case that to grow a business, and the primary focus is growing awareness, closely followed by increasing customer leads and prospects.
The role of digital in making a unified customer experience is also high in the response, but, shockingly, digital marketing isn’t seen as a driver of boosting revenue from existing customers. It’s an artifact of the question since digital marketing effectively achieves all of these goals, including customer retention.
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