Top SEO Tips for Tech Firms to Enhance Marketing and Website Presence

Debra Morgan, Marketing Tech Outlook | Friday, June 04, 2021

Holding up-to-date tabs on these keywords will help companies build a more successful content marketing plan and push some of the potential subjects they are writing about.

FREMONT, CA: Search Engine Optimization (SEO) for IT and other technology industries can be particularly challenging. The explanation is that there is an entire (and substantial) portion of its audience that does not browse and absorb content like professionals from most other industries.

Here are some SEO tips that businesses can use to improve their technology marketing and website presence.


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1. Know the Audience

Like in every industry, firms must know who their target customer is and what they are looking for. Take the time to flesh out the buyer—this will help customize the content to their particular pain points. On establishing certain areas of interest, build a list of keywords that the prospects can use in search engines. This aspect is crucial to having the audience find the business through organic search.

Do not stop after having the list.  Particularly for tech firms, where new words and coined phrases/concepts always evolve, the keyword list is by no means a 'place it and forget it' move. Plan a weekly analysis of the keywords to see what is most searched for. Holding up-to-date tabs on these keywords will help companies build a more successful content marketing plan and push some of the potential subjects they are writing about.

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2. Publish fresh content periodically

To create a good reputation for unique technical keywords and IT subjects, enterprises need to be consistent with the messaging and the pace of publishing new content. Maintaining this continuity helps create a reputation and helps search engines identify the website as a reliable resource and a pioneer in the industry. Fresh material indicates significance (as long as it is of high quality and well-written, of course).

3. Improve the Page Load Time

Nothing can scare visitors away faster than a sluggish website—mainly if selling a technology product or service. People in this day and age expect pages to load in less than two seconds; if not, they will switch to the next search result on the list. Plus, Google's algorithms are getting smarter all the time and can penalize slower pages and high bounce rates. Firms can make changes using the Google app to review their site. Easy fixes, such as lowering image sizes and upgrading their web format, will significantly reduce page load times.

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