Top MarTech Developments to Observe in 2021

Debra Morgan, Marketing Tech Outlook | Friday, May 21, 2021

Leaders will begin to look to technology to help them manage marketing operations and tasks more efficiently, particularly as work from home or virtual operations become more common.

FREMONT, CA: MarTech adoption will likely concentrate on agility in the future, avoiding the hype of technology in favor of looking at practical tech that can affect insights, strategy, and engagement. Marketers also had a mixed reaction to the pandemic.

Firms havegone from wondering if the CMO (Chief Marketing Officer) role would become obsolete to nearly all companies relying on digital marketing to stay afloat, making the position of digital marketer one of the most sought after.On the other hand, with over 70percent of marketers expecting continued budget cuts, marketers will be expected to deliver on sales and consumer acquisition.  According to one research firm, around 60percent of leaders expect to increase technology spending in 2021, indicating that MarTech is a critical component for recovery.

The top marketing technology (MarTech) trends one should be watching to keep up with tomorrow's customers' needs and demands in the new normal are given below.

MarTech to Drive Business Growth

More companies are going digital, many for the first time, but they have all had to rethink their old playbooks or analytical structures that had served them well in the past. If more advertisers move into uncharted territory, burdened by lower budgets and higher targets, attribution will become increasingly important. According to one study, 80 percent of marketers are unhappy with the tools they have to calculate Return on Investment (ROI), while only 36percent are satisfied with how they measure business effects. Marketers must reclaim their position as trusted business partners rather than being perceived as a cost center, which would necessitate the use of attribution.

The Rise of No-Code Tech

According to a report, 75percent of organizations will have a long way to go in terms of digital maturity. This, combined with the urgent need for digital transformation that companies are facing, will likely lead to the growth of no-code or low-code MarTech solutions. Marketers with limited technological skills can easily use these solutions and sell them to higher management using easy data visualization.

Achieving Executional Efficiency

Budgets are shifting away from human resources, putting a greater emphasis on using marketing technologies to improve operating performance. If more companies opt for leaner, more agile architectures, marketing leaders will turn to technology not just for automation and process optimization but also to foster cross-departmental collaboration. Leaders will begin to look to technology to help them manage marketing operations and tasks more efficiently, particularly as work from home or virtual operations become more common.

See Also:Top Mobile Marketing Solution Companies

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