Top 5 Content Marketing Trends for Marketers to Eye on

By Martech Outlook | Monday, October 28, 2019

In terms of content marketing, 2020 is expected to be an exciting year. There are many trends expected to rule in the days to come, and marketers can strategize content marketing well with them.     

FERMONT, CA: With unparalleled efficiency and significant ROI, it is no surprise that content marketing is becoming increasingly popular among B2B companies. Content Marketing Institute's recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends revealed that 70 percent of B2B marketers had bagged much of content marketing success. Content marketing plays a vital role in today's digital marketing realm, particularly in the context of B2B marketing, where communication and interaction between audiences are more complex. Like other weapons in the digital marketing arsenal, content marketing strategy should be continually refined and fine-tuned to deliver maximum outcomes. Let's look at some of the top marketing content trends that are predicted to dominate in 2020.     

Semantic Web

The semantic web is a standard data format for the application of metadata to concepts and their relationship interpretation. Its algorithm takes a query's purpose and polishes it to produce more personalized search results. When a user searches for a particular keyword on Google, not only does the date pops up at the top of the site in bold letters, but the flow of history and new stories on the subject as well. Semantic search is a useful tool for marketers as it can be used to find extended content related to the initial search, giving that associated content an expanded reach.  

Collaborative Filtering

In short, collaborative filtering is a technique used to recommend content based on similar user behavior related to content consumption. It filters the most useful information available to the user through large amounts of data. This technique helps marketers understand how their content can be optimized for sites using collaborative filtering. It also demonstrates how to use content marketing and innovation to raise brand recognition and drive sales. 

Document Clustering

Document clustering enables content recommendation engines to suggest other similar content for the searcher to read, enhance content reach, and enhance the user benefits. Document clustering is also used to suggest a call to action. Document clustering modifies original content recommendations for individual site visitors, grouping the related information for better results.   

Information Retrieval

To avoid overloading data, the results of the search must be precise. Information retrieval deals with the science used by Google and other search engines to provide the inquirer with the right content. A solid understanding of the PageRank algorithm and search algorithm from Google, most recently Hummingbird, gives content marketers an exponentially better shot to reach a broader audience. To identify relevant content for users, data curation systems are used for information retrieval.       

2020 promises to be the greatest year for content marketing, and marketers must shorten their infrastructure, become innovative, and set up the systems needed to reach pace. Keeping a solid strategy in place is the most important thing to thrive in the current market. Understanding how the world is changing will help marketers develop a strategy that lets businesses to stand out. 

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