Top 3 Ways Smart Labels Attract Customers

By Martech Outlook | Wednesday, December 11, 2019

Smart LabelsAdvancement in technology is expediting smart labeling and packaging space, drawing endless customers.

FREMONT, CA: Driven by advanced technology, the functionality of manageable things like labeling and packaging is evolving. Businesses are trying to harness every conceivable way of engaging with the consumer in the recent digitalized era. This interest has led to the development of smart labeling. Brands have discovered new scopes with smart labels to interact with buyers. The labels that were previously used to specify products through written information and some contextual designs are now giving way to futuristic labels that expedite a variety of interactive features. Some of the benefits that various smart labeling technologies bring with them are listed in the subsequent list.

• QR Codes

QR codes are one of the generally used smart labeling technologies in recent times. QR codes on labels can be scanned easily using scanning apps accessible in smartphones. The QR codes work as prompts for opening a linked webpage or downloading a file onto the device. Most businesses are using QR codes to provide rewards to customers. As a marketing approach, QR codes have shown excellent results for brands by supporting them entice customers. Once a customer adopts the camera app or a scanning app for scanning a QR code on a product label, automated steps expedite interactions, and advertisements.

• Tracking Prowess of RFID

Radio Frequency Identification (RFID) employs radiofrequency technology. Placed on labels, RFID can make products innovatively identifiable. The RFID technology provides some significant

Top Customer Experience Solution Companiesadvantages over barcodes and, therefore, is finding a comprehensive number of takers. By creating products innovatively identifiable, RFID makes asset tracking streamlined and mitigates instances of thefts and misplacement.

• NFC Interactive Quality

Near Field Communications (NFC) enables easy transfer of data between devices held close. Used on labels, NFC has the ableness to transform packaging. With the use of NFC, brands can provide customized interactive services to buyers. Organizations can also collect important customer data with the help of NFC tags.

The above benefits are improving the strategic value of labels on all varieties of products. From consumer loyalty to tracking management, everything is poised to profit from smart labeling.

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