Top 3 Marketing Technologies Every Marketer Should Keep an Eye on

Debra Morgan, Marketing Tech Outlook | Tuesday, June 15, 2021

Low code is a marketing strategy that allows marketers to understand only enough about coding systems to make the most of their resources. This is accomplished by using software or frameworks that will enable visual modeling rather than written code.

FREMONT, CA: Using technology to improve the effectiveness of a marketing strategy, whether it is an email list creator or a customer usage data aggregator, is common. It is essential to stayupdated with the latest strategies that can boost the workflow and overall effectiveness if companies want to get the most out of the advertising budget.

Marketing Technologies Every Marketer Should Know

There are so many digital resources and skills available that mastering them all is possibly impossible. The ones firms want to concentrate on will be determined by the needs and demographics of the brand. However, regardless of the objectives, here are some examples that may be useful.

Analytics Reports

According to research, 40 percent of marketers are required to evaluate data and consider analytical skills regularly. To put those skills into practice, one will need to collect data to test.  Nowadays, almost everything can be monitored. Personal information is used to target advertising through websites, ecommerce purchases are tracked, and even the success of the email campaigns can be reduced to a collection of numbers. As a marketer, monitoring and evaluating data from the campaigns is critical to iterating and optimizing the strategies.

Conversion Optimization Tools

Conversion optimization is the process of motivating visitors to the website to interact with the content, products, and services as much as possible. Businesses may want them to fill out a questionnaire at the very least to collect their email addresses for potential campaigns. Conversion optimization tools allow to delve into the data of the visitors and fine-tune every aspect of the business. One will need adequate analytical skills for this to ensure that they are checking exactly what is needed and that the experiments do not lead to incorrect conclusions.

‘Low Code’ Technologies

Low code is a marketing strategy that allows marketers to understand only enough about coding systems to make the most of their resources. This is accomplished by using software or frameworks that will enable visual modeling rather than written code. This category includes drag-and-drop page builders. Businesses can create websites or applications for events without involving your software engineering department by using low-code resources. This promotes rapid application growth while also lowering costs.

See Also: Top MarTech Solution Companies

Weekly Brief

<

Read Also