The Role of AI in the Events Industry

Debra Morgan, Marketing Tech Outlook | Friday, July 16, 2021

Facial recognition technology combined with artificial intelligence can be a useful tool for speeding up and automating the event check-in process. This technology scans previously uploaded images (like during event registration), recognizes the attendee's face and converts it into biometric data.

FREMONT, CA: In the events industry, Artificial Intelligence (AI) can help with one of the most common issues: providing attendees with experiences that are tailored to their specific requirements and interests. Below are two ways event planners may use AI to enhance and personalize the attendee experience to address this issue.

AI For Event Content Curation

The great majority of events currently follow a one-size-fits-all approach. When it comes to content, event planners typically put together panels with high-quality speakers in the hopes of pleasing everyone. Large-scale events and conferences, which often last several days, can provide a greater range of presentations, panels, breakout sessions, and other activities.

However, it is still the responsibility of the participant to traverse all of the sessions and choose the ones that best match their specific interests. In that case, artificial intelligence comes into play. If they grant their permission, AI can assess guests' hobbies, geographical location, social media data, professional experience, and other factors. It can also examine previous behavior data, such as interactions inside the event platform, such as watching sessions or visiting booths. As a result, AI may make curated suggestions for which sessions to attend and which sponsors' websites to visit.

Predictive technology can be instrumental in events, especially for repeat visitors who attend the same conferences year after year or a series of events organized by the same company.

Facial Recognition Using AI

Facial recognition technology combined with AI can be a useful tool for speeding up and automating the event check-in process. This technology scans previously uploaded images (like during event registration), recognizes the attendee's face and converts it into biometric data. On the day of the event, cameras equipped with facial recognition software can quickly identify guests, match them to previously saved data, and check them in. Furthermore, facial recognition makes event check-in more secure. It is helpful in the present pandemic situation, as it reduces interaction with event employees. It also improves security by confirming guests' identities and protecting the event from fraud.

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