The Newest Social Media Trends to Watch in 2022

Debra Morgan, Marketing Tech Outlook | Sunday, April 19, 2020

Several social media trends will dominate the year 2022 and significantly impact both consumers and brands

FREMONT, CA: Social media has become a vital part of daily lives relatively quickly. What began as a way for friends and family to stay connected quickly became a conduit for companies and enterprises to interact with their target audience via well-crafted social media campaigns.

Numerous social media trends have grown and evolved throughout the years due to this medium's rapid growth. Adapting to these emerging trends enables organizations to stay ahead of the severe competition.

The following are some top social media trends for 2022 that every marketer should be aware of to increase interaction and online visibility.

Live Videos Are Changing the Face of Social Media: With most social media professionals urging firms to prioritize video marketing for some time now, there is no doubt that live videos on social media will grow in popularity significantly in 2022. Brands are increasingly experimenting with live video to communicate with their customers for chit-chats.

Surprisingly, live videos' popularity has overtaken the demand for video material as well. At the moment, live videos are aired on Twitter, Facebook, YouTube, Instagram, and Tumblr, since nearly 82 percent of audiences prefer them on social media.

Additionally, there has been an increase in corporations bringing celebrities and well-known individuals on live chat and providing possibilities for fans to connect with their favorite celebrities or role models.

Impromptu live chats are an excellent method to capture the audience's attention and make significant announcements, particularly when businesses' visibility in people's feeds has been curtailed due to algorithm adjustments.

Social media communication using Chatbot: Nobody wants to waste time talking with a brand's customer care department via generic electronic communications. This is precisely the thinking that may occur to people when they learn about chatbots.

Fortunately, chatbots in 2022 and beyond are not here to waste people's time but to facilitate faster resolutions. Chatbots powered by artificial intelligence can accurately interpret questions and problems and provide users with the best solutions in a matter of seconds.

Many brands cannot provide 24X7 service to their consumers. If users become stuck with an order from one of these sites and there is no human to assist them, the situation may become even more aggravating.

With AI-powered chatbots linked to various firms' social media accounts, the reliance on humans will decrease, and customers will receive responses to their queries at any time of day.

Because it benefits both customers and brands, much attention has been paid to AI chatbots recently, and they are also helping to improve brand-customer relationships.

See Also : Media And Entertainment Companies

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