The Evolution of Mobile Marketing Trends

By Martech Outlook | Wednesday, August 21, 2019

Mobile MarketingMobile marketing technology is changing the way marketers leverage the internet to promote their products and achieve lead conversions.

FREMONT, CA: Mobile marketing is evolving with the digital revolution, bringing new capabilities to marketers. It has enabled organizations to enhance their sales by driving leads through mobile devices, especially in the digital age, when people spend over 5 hours per day on their digital devices. To succeed in the competitive marketplace, it is imperative for upcoming businesses to comprehend and incorporate mobile technology trends.

In the race for marketplace dominance, there is no quarter for resisting change. Organizations failing to keep pace with the rapidly moving technology will inevitably fade from the landscape. The emergence of mobile applications has changed the marketing strategies of organizations. The innovations in digital technology have made the apps more accessible to the population, thus increasing the exposure of the business to their audience.


Mobile applications are becoming a necessity for business organizations to stay relevant in the online landscape. Organizations should invest in mobile applications to cater to their consumer base. Now that search engines are showing mobile apps for search results, their exposure on the web will inevitably increase. By optimizing their content, organizations can enhance the accessibility of their apps on searches.


Video Advertising

The last few years have witnessed immense growth in online advertising. From less than $5 billion in the year 2011, it has crossed $120 billion in the year 2019. Since users spend over 25 percent of their time on mobile devices, organizations will likely miss opportunities by not investing in mobile advertising. Video advertising is one of the robust approaches of engaging consumers, thus leading to more conversions.


The incorporation of augmented reality (AR) and virtual reality (VR) will enable organizations to superimpose virtual information on physical reality. Marketers can leverage the technology to assist consumers in finding the product they are looking for, while also making the entire process convenient and straightforward. It will not only ensure higher consumer loyalty but will also enable organizations to gain consumer insights.


In the competitive market, businesses must optimize their content to reach the right audience. With the rise of multi-channel marketing, search engine optimizations will not only enhance the experience for customers but will also bring more visitors to the product. Also, equipping mobile websites with voice-based search functionality will improve the search process.

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