When it comes to the ranking of websites under Google search results, Search Engine Optimization (SEO) plays a critical role. Google has, time and again, confirmed that content and their links are the two primary determinants for ranking websites under search; therefore, building quality content and securing links is essential. Webmasters should rely on methods like SEO to improve the ranking of their website, attract visitors, and implement various techniques on social media platforms to promote their sites' ranking.
Social media may not be used directly by Google to alter the position of a website under the search, but it can still influence SEO in numerous other methods. As a matter of fact, more and more webmasters are diverting their attention from link building to getting more followers on social media. Thus, to boost traffic on the website through social media, owners should revamp their SEO structure.
1. Promote the content
The best and easiest way to gain the customer's attention towards the website is by effectively and efficiently sharing the SEO optimized content on the social media platforms, as these channels are ideal to promote all the content that is published on the website.
2. Improve online customer engagement
Social media platforms are tremendous engagement boosters, as they allow users to share, comment, and like the content, they most associate with. And, as the content of a website receives more attention from the audience, it also draws a higher reputation online with enhanced chances of generating quality leads.
3. Online visibility to enhance brand awareness
Marketing on social media platforms not only increase a brand's name and reputation but also boosts the search-result rankings. Regularly posting and sharing high-quality content on social platforms will increase the user engagement thereby enhancing the brand's online presence. Moreover, with this approach, the business will receive prospective clients to boost their online presence.
4. Use social media channels like search engines
Several social media networks are used frequently by users to search for information such as personal queries, contact information, and addresses. Using this method, a business could potentially generate traffic on its social media pages, and provide a back link to the website.