Skyrocketing Conversions with Geomarketing

Debra Morgan, Marketing Tech Outlook | Tuesday, November 24, 2020

Geomarketing enables better two-way communication between the brand and the customer.

FREMONT, CA: In today's environment, the development of marketing is defined by the customers and the precise segmentation of their exact physical location. This is vital to create a roadmap for a successful marketing campaign.  This segmentation can be optimized by marketing. Geomarketing lets locate on the map those clients who have a requirement that is not being met or addressed poorly or customers who are interested in a service offered. Here is more about how to use geomarketing to enhance conversions.

• Customization of Web Pages

Using geolocation, brands can automatically design homepage, or specific landing pages, to adapt itself according to the customer location, providing them what they are looking for and offering content that could catch their attraction. One way to that is by giving the customer the option to access the website in their language and see pricing in their currency. Brands can also set different promotional banners throughout the website, following each country's preferences and trends, without bombarding them with too much content.

• Hyper-Local Target Selection

For e-commerce shops that need to go even further with geography and aim at a specific age or interest group, it is possible to invest in strategic locations like airports, universities, stadiums, or malls. That way, brands can increase the percentage of people interested in products and services and set the right message and tone to reach them. Naturally, it becomes efficient if brands put it together with a discount coupon or engage the customer with live-action, like sharing a picture with a hashtag.

• Targeting on Mobile

Mobile devices are vital players when talking about geo-targeting. That's because people can access their mobiles anywhere and shop for whatever they need. With precise customer locations offered by online devices, e-commerce shops can provide a live, in-context experience, delivering more relevant information than when accessing data from their home. All-format-responsive websites and brand apps could be the beginning to attend to the increasing demand for mobile devices, but brands should not limit the potential of mobile.

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