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Simplifying Deep Search

By Martech Outlook | Wednesday, July 24, 2019

By enabling access to the full value of data, the professionals and managers can formulate plans effectively decreasing the administrative latency to a minimum.

FREMONT, CA: Deep search has always been a missing piece for various customer relationship management (CRM) companies. Even though the inclusion of deep search has elevated several industries, the field of Salesforce lacks the availability of multiple external data sources acting as a single cloud platform.

Basis Technology, text analytics, information retrieval, and digital forensics service provider acquired KonaSearch, a universal data-sharing platform. The decision to purchase KonaSearch by Basis Technology was to bring a deep search to the Salesforce environment. Additionally, with the integration of the first universal information-sharing model, the users will have access to a panoramic overview of informative data. The multi-variant and adaptive applications of KonaSearch qualify it as the missing analytical connective tool in a Salesforce environment. Enhanced by the functionalities of deep search, the Basis Technology’s artificial intelligence (AI)-powered platform can efficiently discover data connection to deliver effective searches. Even with a detailed, relevant, and informative search result, the Basis Technology’s AI platform will provide the user with an additional language changing property.

With the acquisition of deep search platform by Basis Technology, the KonaSearch will have a global exposure, which will further expand the KonaSearch’s market. Additionally, in order to understand the extent of business beneficiaries, the data barriers need to be removed. On the other hand, Salesforce will subsequently be able to influence the workflow system information from the blended features of Basis Technology and KonaSearch.

By enabling access to the full value of data, the professionals and managers can formulate plans effectively decreasing the administrative latency to a minimum. As accessing the data from cloud servers have been initiated by several companies, the hidden connection between data sources have driven the officials of the Basic Technology to invest in deep search. By exploring the unique data links, the Basis Technology and KonaSearch will drive the future of Salesforce markets. 

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