SEO Trends that Will Significantly Impact 2020

By Debra Morgan, Marketing Tech Outlook | Tuesday, January 05, 2021

Investing in SEO as a long-term strategy for lead generation is a method to stay on top of the latest SEO trends.

FREMONT, CA: SEO is one of the marketing disciplines out there, and it is also incredibly fast-paced.  While the core principle remains the same, SEO is about making websites seamless to find and understand, the tactics involved are very different than they were some year ago. So, here are the most important SEO trends for 2020, and how can firms implement them?

• Mobile and Voice Search

Given that mobile device users use voice search to find things while on the go, it is safe to hope that voice search is getting famous, and these two trends are well connected.  Both mobile and voice tech users are likely to be searching for answers, while in the middle of the task. In both of the cases, the result is really what matters.

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• Featured Snippets

A featured snippet is a gist of an answer to a search question. Google displays it at the top of the SERP search, above paid, and organic advertisements. They’ve been around for some years and have led to significant changes in search engine result pages. Almost all searches result in no clicks because users get the answers they require directly from SERPs. Aim for question-based search queries and keywords.

• Influencers for SEO

Online users are bombarded with ads. They are searching for authentic information they can trust. Most times, the source of data is reviewed from influencers. They are likely to trust information from an influencer than an ad. Working with an influencer helps brands generate traffic, increase online visibility, and amplify content reach. Many firms do not see the return on their investment in influencer marketing because they don’t plan their sponsored content properly. The marketing fails if it doesn’t align with the needs of the audience.

• Digital Experiences

Page load pace is a vital ranking factor. Great content means nothing if the web page doesn’t load quickly or have a complex user interface. Successful firms understand that building a long-term relationship with customers hinges on customer experience. It impacts search ranking because only users who have a good user experience will spend time on the website.

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