See how AI is Striding on Marketing Automation

By Martech Outlook | Wednesday, June 12, 2019

FREMONT, CA: Artificial Intelligence (AI) is the future! AI is playing a significant in marketing efforts and is taking marketing automation to the next level. It is an intelligence that is demonstrated by machines, in contrast to the natural intelligence displayed by humans and animals. Retailers can benefit from a multitude of fronts by embracing these game-changing advancements. AI-based technologies are encouraging marketers to win the attention of potential customers in numerous ways.

• Email Marketing

Emails get lost and in the shuffle of a busy day. It is challenging to entice a customer to open a marketing-related email. AI-based technologies help marketers to understand potential customers attention. It allows small and medium-sized businesses to improve their email marketing automation strategies by knowing when to target, who to target, and how frequently.

• Knowing the target

AI-based technology helps companies to understand and also foresee customer behavior patterns. It also detects which strategies email subscribers best respond to. AI also helps businesses more effectively automate emails to ensure customers are receiving personalized correspondence and promotions relevant to their needs.

• Engage the customer

AI-generated customers should engage with the customers and not just attract customers. Subject lines can be tailored for each shopper, while emails themselves might contain personalized offers. Adding a personalized touch to email always pays off.

• Lead Nurturing

Humans are no match for the efficiency of computers when it comes to gathering and analyzing customer information. AI-based programs are proficient of processing user data at lightning speed. AI can initiate the course for future marketing strategies while automating data collection process can help simplify the lead-nurturing process for businesses.

• Capturing Information

AI gives marketers with the critical information they need to close a sale. It records when someone has visited the site, and also the pages visited. Marketing teams are utilizing this data to drive sales.

According to research, AI will lead to an economic boost of USD 14 trillion in additional gross value added (GVA) by 2035. AI provides insight into how and why a customer left and helped determine the best way to reconnect. It can be practiced to send an email with merchandise suggestions based on a customer's shopping history, or notify customers of any relevant price drops. Businesses are becoming increasingly competing, and remaining consistent, AI-based technologies are the secret.

Check out: Top Professional Services Automation Companies

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