Role of IoT and AR in Marketing Strategies

By Martech Outlook | Wednesday, September 04, 2019

Both IoT and AR together can provide marketers with innovative ideas, improving customer experiences.

FREMONT, CA: IoT has become the digital world's game-changer by turning tests into complete deployments. Industries such as retail, healthcare, finance, production, or utilities are gaining from the applications of IoT and benefiting in terms of company performance, productivity, and value for money.

On the other hand, augmented reality (AR) is enhancing objects residing in the world, sometimes in multiple sensory modalities, including visual, auditive, haptic, somatosensory and olfactory. The combination of IoT and AR enables organizations not only to collect information and generate practical ideas across a sensor network but also to provide the correct individuals with these ideas at the right moment to maximize the effect.

How can IoT and AR improve marketing?

The marketing field is one of the most significant ways to make AR work for business. Because IoT produces physical information, it can be incorporated with AR to provide customers with a stronger experience. AR is helpful in many sectors.

• Healthcare: AR explains visually how medicine operates in the organism to teach physicians about the new medication.

• Fashion: Provide shoppers with a suitable space function to attempt out clothing, lenses, or make-up from the home convenience.

• Real Estate: Demonstrate what a vacant floor plan might sound like if it is packed with their favorite furniture.

• Travel: Show great opinions from the hotel rooms on any smartphone with 360 degrees tours.

•​ Entertainment: Bring characters to lives to increase consciousness of film and demonstrate releases.

Designers use IoT and AR to reconsider rooms, but customers can use this technology to see what furniture suits into a new house's living room, or how the most beautiful color a new home could have. In-store, AR displays provide product and fit information. 58 percent of customers want to get product information in-store before they are purchased. It increases engagement from the customers.

Another reason for integrating AR and IoT into overall marketing is that it has the capabilities to allow to more carefully target customer behavior and to act as forecasters. Location facilities can offer a clearer understanding of how, in certain situations, customers operate. Perhaps more importantly, several clients claim they prefer to use the commitments they make to products associated with AR, providing them more data about the item before they buy.

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