ReKTGlobal Acquires TalentX Entertainment

By Martech Outlook | Thursday, March 18, 2021

This acquisition solidifies ReKTGlobal as the creator economy leader, with a vast roster of the world's top social media stars, including members of The Sway House, such as creators Josh Richards, Griffin Johnson, Bryce Hall, Noah Beck, and Blake Gray.

FREMONT, CA: TalentX Entertainment, the premier social media monetization and talent growth company, has been acquired by ReKTGlobal, the leading media entertainment company targeting GenZ through esports, influencers, and social media. This acquisition solidifies ReKTGlobal as the creator economy leader, with a vast roster of the world's top social media stars, including members of The Sway House, such as creators Josh Richards, Griffin Johnson, Bryce Hall, Noah Beck, and Blake Gray.

"We started ReKTGlobal with a focus on esports, and as a consequence, a predominantly male demographic," said Dave Bialek, CEO, ReKTGlobal. "This acquisition more broadly positions our company and our offerings to now include a significant female demographic by providing access to creator-driven content. As entertainment evolves, ReKTGlobal's ecosystem is uniquely suited to provide fans and brands with uncommon access."

ReKTGlobal's previous joint ventures with TalentX, TalentX Gaming (TXG), and TalentX Entertainment have been consolidated into ReKTX, ReKTGlobal's latest talent management arm. TalentX's strong portfolio and creator-first approach to talent management will be paired with ReKTGlobal's experience in esports, traditional sports, music, and entertainment.

"Creators have become one of the most influential segments of every major industry," said Amish Shah, Founder, ReKTGlobal. "We're incredibly bullish on this idea of the 'creator economy,' so with our already close-knit relationship with TalentX, bringing them into the ReKTGlobal family was a great addition to our diversified portfolio of assets."

ReKTGlobal, founded by Amish Shah and Dave Bialek in 2017, is the parent company of Rogue, a global esports powerhouse and top-ten team in the League of Legends European Championship, and the London Royal Ravens, a Call of Duty franchise. ReKTGlobal uses its experience in esports, media, and entertainment to provide client services such as event management, fan monetization and management, content production, and digital media support, in addition to owning championship-winning esports teams. ReKTX's talent management and influencer marketing services have been bolstered even further.

"I'm incredibly proud of how TalentX Entertainment, the dream I helped turn into a reality with my business partner Michael Gruen, our former CEO Warren Lentz and the ReKTGlobal team, has grown over the past year," said Josh Richards. "Merging the social media creator world with the gaming world is the next natural step in the process, and this deal with ReKTGlobal is only the next chapter in what has been an amazing journey."

Summit Partners, Nick Gross, Anthony "Top Dawg" Tiffith, musical artists Steve Aoki, Imagine Dragons, and Nicky Romero, pro athletes Rudy Gobert, Landon Collins, and Taylor Fritz, and superstars Josh Richards and Griffin Johnson are among the ReKTGlobal ownership team.

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