Ease of access to the internet and shopping, faster shipping, and better logistics are influencing people toward online shopping. E-commerce is one of the most popular and demanding business these days. Consumers say that shopping online is more comfortable and easier than visiting an actual store.
To increase sales rates, retail companies should focus on improving their mobile marketing strategies to attract more customers toward them. Majority of shoppers prefer mobile shopping more than any other method. Mobile marketing now accounts for more than one-third of e-commerce sales. While developing a mobile e-commerce application, an important aspect to be taken care of is user experience. A well-designed application with smooth and fast accessibility will leave a lasting impression on the customer and help get more loyal customers as well. Targeting the right customers is an essential step to improve the sales rate; this is where machine learning can play a significant role. The right product can be offered to the customer in which he or she is interested in, by analyzing user information.
A company’s marketing strategy needs to be tested often to adapt to the latest marketing trends. The businesses should figure out what the audiences need and modify the brand to fit their interest and expectations.
Chatbots and auto searches help businesses understand user’s interest and get quick feedback about their products. Image and voice search may make up 50 percent of all searches by 2020, claims Branded3. Gartner, a global research and advisory company, predicts that by 2020, AI would handle over 80 percent of all customer interactions.
IKEA, a multinational furniture company, developed an app called IKEA Place which lets the consumers virtually experience how the product would look like in their own place before buying it. AI- and AR-based product recommendations will help serve the right product to the right customer. “Buy online/pick up in-store” is going to be a big trend in the coming days, as this helps consumers avoid waiting for product delivery and also help them save the shipping fee involved. It’s time for the e-commerce industry to acquire more market share by adapting to the latest technological trends.