Quality CRM for Enhanced Customer Satisfaction

By Martech Outlook | Thursday, March 14, 2019

Customer relationship management (CRM) is a key aspect of any business. This helps enterprises to facilitate interactions that eventually convert leads into paying customers. However, CRM efforts processes can be quite tedious, which is why many companies invest in CRM software programmes. CRM systems aim to improve relationships with existing customers, to find prospective customers and to retrieve former clients. This system can be implemented using software which enables the collection, organization, and management of customer information.

CRMs are no longer a need only for large companies with large customer databases but are also advantageous for small and medium-sized companies. A CRM can be one of the most powerful management tools in the arsenal, designed to streamline business processes.

Really Simple Systems is one of the cloud CRM vendors with a simple CRM system designed for B2B operating small businesses. Its GDPR-compliant CRM helps to keep the business growing smarter, manage, and track sales leads and customers. The CRM software for Really Simple Systems includes an integrated email marketing module that ensures all data in one place, enables team collaboration, strong customer relationships, and drives sales growth. The philosophy of Really Simple Systems is based on complex applications and makes them easy and affordable.

Really Simple Systems recently announced its integration with Zapier. The integration makes it easy for customers to connect more than 1,000 different web applications to their Really Simple Systems CRM, allowing them to pass data between them automatically.

Zapier gives internet superpowers to its customers by easily connecting and automating their apps. Partners such as Salesforce, Intuit, Google and Dropbox use Zapier to provide their customers with more than 1,000 apps.

A new contact trigger, actions to create accounts, contacts and tasks, and searches to find accounts and contacts were provided in the first release of integration of Really Simple Systems. The next release, due later this quarter, includes activities to create an activity and opportunities actions and triggers.

Investing in a high-quality Customer Relationship Management (CRM) tool is, therefore, a must for any company that wishes to reach the next level of customer satisfaction. CRM offers a number of advantages that help to identify, understand, and assist customers so that they never have to worry about the loss of income due to incomplete information.

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