Proven Lead Generation Strategies to Boost the Reach

By Martech Outlook | Tuesday, May 07, 2019

In the marketing world lead generation is the most talked about topic. A lead can be anyone who has expressed interest in a company's products or services. It can come through sources such as websites, word of mouth or even phone call. It develops the interest of a possible consumer by providing them the information about the products that end up in buying. A funneled lead generation process will make it feasible for both the client and the business side by getting exactly what they need.

Content consistency is key in lead generation. If a brand is delivering regular content that is not of any value, it is merely wasting time and effort, and it will not generate any solid leads. The time of day the brand is posting the content, timely delivery of the content matters a lot. Social media channels can speed up the process because it is effortless to get lost in the shuffle. The tools used to generate traffic can include SEO, PPC, social media platforms.

A successful client journey requires optimizing the process for converting visitors into leads. The hole that presents between the traffic generation phase and lead generation phase will create one time visitors who neglect the company's attempts. These holes can be sealed up with lead magnets.  They provide value for the visitors in exchange for their contact information. Businesses use lead magnets including email opt-ins, subscriptions, and social media follows to find some sign of interest from the visitors of their website.

Landing pages are great assets that help to convert visitors into leads. Landing pages exist separately from the company's website and are used as a tool for a single marketing campaign. Lead generation landing pages are used to get a user's or company's information in exchange for something. Click-through landing pages will attract the visitor to the specific product or service that a company is trying to sell. The goal is to educate the visitor with enough information as they proceed to make a purchase.

Lead generation plays a critical role in every business's marketing strategy. Companies that do not stick to these trends are risking because the sales process is far more complicated because it asks for awareness and building trust if the company want sound quality lead generation.

Weekly Brief


Read Also