Pixstory, a Novel Social Media App Debuts in the U.S

By Martech Outlook | Monday, March 15, 2021

Pixstory, unlike other social media platforms, has a complex three-stage "Truth Filter" mechanism at its heart that identifies and removes hate and disinformation from the website.

FREMONT, CA: Pixstory, a new social media app that is both experimental and potentially groundbreaking, recently debuted in the United States. Pixstory was created by a global group of former journalists and academics to provide a platform dedicated to truth, integrity, and accountability. Pixstory, unlike other social media platforms, has a complex three-stage "Truth Filter" mechanism at its heart that identifies and removes hate and disinformation from the website. Each Pixstory user is given an Integrity Score, which grows over time as a result of their openness, evidence-based contributions, and app interactions.

"Popular social media platforms have sown division and rancor, putting profits over people," said Appu Esthose Suresh, Founder, and CEO, Pixstory. "Democracies around the world are at risk if the lies and hate on social media continue unchecked. People are looking for a better way, and we believe Pixstory is it. This revolutionary platform will be a safe, troll-free space where facts and authenticity trump clicks and likes."

Users can generate intimate, evidence-based stories with up to 12 images and 360 words per post using Pixstory. Contributors can "support" and "challenge" stories, and fact-based posts receive a higher Integrity Score. Contributors to Pixstory are awarded badges based on their Integrity Score and subject-matter expertise. Star Users, Topic Experts, and Public Figures are some of the designations. Dwight Howard, a former slam dunk king and eight-time NBA all-star, has supported Pixstory and revealed that he would serve as its Ambassador.

"For too long, social media has been fueled by negativity that has divided our nation," said Howard, an early backer of Pixstory. "Many of us are tired of lies and racist and violent speech that has come to define social media. Pixstory is a place where everyone can be themselves and share different points of view without the worry of threats, shame, or abuse. Pixstory will be proof that social media can be a force for good, rather than a wedge between families and communities."

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