Phunware Rolls Out MaaS Customer Data Platform

By MarTech Outlook | Monday, November 09, 2020

Alan Knitowski, CEO

PhunwareMaaS Customer Data Platform is designed to ensure that its customers can deliver the right content to the right screen at the right time in the right place in a mobile-first world.

FREMONT, CA:Phunware, a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data, and services for brands worldwide, launches its Multiscreen-as-a-Service (MaaS) Customer Data Platform (CDP). Phunware’sMaaS CDP is cloud-based and comprises software and proprietary algorithms that collect and organize customer data across many touchpoints in real-time to create persistent, unified customer databases. These databases benefit from about 16 billion unique Phunware IDs and facilitate unique data segment development that is easily accessible and consumable within vital enterprise engagement packages, including Customer Relationship Management (CRM) and Marketing Automation (MA) systems.

The depth and breadth of Phunware data were built over a decade of mobile operations and includes more than a petabyte of information unique to tens of billions of discrete events across billions of devices and thousands of mobile applications that have touched the MaaS CDP platform globally. Phunware’sMaaS CDP collects and organizes are identity data, descriptive data, quantitative data, and qualitative data. The proprietary features and components of Phunware’sMaaS CDP that populate database are PhunwareMaaS CDP (proven customer data platform that is capable of processing billions of transactions per day ), Phunware Audiences  (self-service system within the platform that enables marketers to build scalable, granular mobile audiences ), Phunware Knowledge Graph ( proprietary data graph that accelerates business value realization for artificial intelligence projects. It also has Data Integration Tools, Visualization, Machine Learning ability, Flexible Deployment, Application Programming Interface (API), Phunware Ontology, and Phunware Privacy.

Additionally, the Phunware is the General Data Protection Regulation (GDPR) compliant. Phunware also complies with the European Union / United States Privacy Shield Framework set forth by the United States Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States.

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