Outdoor Sportsman Group Networks Selects Alida to Build a Greater Viewing Experience

Martech Outlook | Tuesday, May 25, 2021

Outdoor Channel, Sportsman Channel, and World Fishing Network will leverage Alida to unearth insights that improve the viewer experience.

FREMONT, CA: Alida, the creator of CXM & Insights Platform, announces that Outdoor Sportsman Group Networks (Outdoor Channel, Sportsman Channel, and World Fishing Network), America’s leading provider of outdoor lifestyle content, selects Alida Sparq and Alida Touchpoint to glean real-time ongoing viewer feedback and unlock customer insights to develop a greater viewing experience for their audience. As media continues to emerge, real-time viewer feedback is a key component in understanding how outdoor lifestyle audiences are consuming programming on Outdoor Channel. Alida helps to accomplish that goal, and the company looks forward to working together. 

With the evolution of viewer preferences today, it's critical for entertainment and media firms to gather real-time feedback from their audiences to offer a great experience that aligns with changing attitudes and expectations. Alida’s digital insights platform, Alida Sparq, will continue to help Outdoor Sportsman Group Networks in getting rich insights from its viewers to understand their requirements and preferences around hunting, fishing, shooting, adventure, and conservation shows. Outdoor Sportsman Group Networks will also leverage Alida Touchpoint to proactively meet its viewers where they are, like its social and digital channels, to drive informed actions and develop customer trust by actively listening and acting on their feedback.

As the world adapts to changes in sporting and outdoor events, Outdoor Sportsman is strongly committed to boosting the relationship with its viewers. The company is excited that the expanded partnership will continue to help them streamline the experience for their audiences.

Alida Sparq allows customer-centric brands to produce a consistent flow of customer insights through a digital insight community. With Alida Sparq, brands turn customer facts into action to enhance customer experience, accelerate innovation, increase revenue, and mitigate decision risk. Alida Touchpoint provides brands a mobile-first application designed to seamlessly connect with current and potential customers to collect feedback or other preference data, drive calls to action, and engage through their social and digital channels.

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