SHORT HILLS, N.J: Software firm Oracle and provider of commercial data, Dun & Bradstreet; have entered a strategic partnership to extend Oracle’s Data-as-a-Service (DaaS) offerings by integrating Dun & Bradstreet’s commercial business, social and professional contact data into Oracle’s cloud applications.
“Today’s customers are seeking solutions that natively integrate external curated content and other third-party data directly into their applications to enhance the effectiveness of the applications – and of the user,” says Mike Sabin, Executive Vice President And General Manager, Global Alliances and Partnerships, Dun & Bradstreet. “This relationship will fuel enterprises with Dun & Bradstreet’s insightful content through Oracle’s cloud applications to provide better decision making and business value, where the end user needs it.”
The integrated solution aims to be extensible, optimizes how businesses access critical data across the enterprise and combining internal and external data with insight from multiple types of customer information, including social handles, email, phones numbers, and mobile apps to build a single connected view of the customer.
Connecting customer information with Dun & Bradstreet’s data and insight, businesses will be able to bond and execute smarter actions, giving them an upper hand in the world of digital sales and marketing environment,” says Omar Tawakol, General Manager and Group Vice President, Oracle Cloud. “Dun & Bradstreet’s world class commercial database will be a valuable asset to businesses looking to identify where there are opportunities to expand customer relationships and drive greater value across the enterprise.”