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Onescreen.Ai And Evertreen To Jointly Reduce Outdoor Advertising's Carbon Footprint

Martech Outlook | Saturday, February 26, 2022

OneScreen.ai and Evertreen plant 10,000 trees in Madagascar every year on behalf of its staff and customers to help the environment.

FREMONT, CA: Tree-planting programs must be thoroughly researched and planned. Otherwise, they will cause more harm than good. The ultimate carbon storage machines are trees. It is essential to plant trees, but monitoring the growth also plays a prominent role after planting them. OneScreen.ai, a marketplace for buying and selling out-of-home (OOH) advertising, is teaming up with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to plant over 10,000 trees in Madagascar each year.

The program aims to lower the carbon footprint of real-world advertising by making it easier to buy and sell out-of-home ads, such as static or digital billboards, murals, bus and airport signs, and more. OneScreen.ai started the program by planting a tree for its 48 employees, and it will continue to do so for each recruit. The company plans future integrations to make OOH advertisements driven by its carbon neutral platform.

"From individuals and businesses to industries and countries, it's our responsibility to reduce greenhouse gas emissions and support our planet. Whether for Earth Day or any day, we are taking various steps to care for our people, our company, and our planet and are particularly excited to be working with Evertreen to plant trees on behalf of our employees and customers to help offset their carbon footprint," says Sam Mallikarjunan, Co-founder and CEO of OneScreen.ai.

High quantities of greenhouse gases, particularly carbon dioxide, raise the planet's average surface temperature, resulting in various life-threatening consequences such as rising sea levels, severe storms, and food scarcity.

According to Evertreen, a 667 square foot digital billboard displayed for approximately 54 hours and creating 263,822 impressions by car produces 12,170,804 grams of carbon dioxide. This carbon impact was offset by planting 81 trees.

Local farmers plant Evertreen trees to help combat global warming and desertification, develop new habitats, and reduce industrial pollution and impact. Satellite tracking gives real-time information on growth, photosynthetic activity, and dry and infertile soil. The company's goal is to protect trees and restore forests on a large scale while also providing jobs for people living in poverty.

 

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