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Omnichannel Marketing: Five Common Mistakes to Avoid

By Marketing Tech Outlook | Monday, March 25, 2019

Omnichannel MarketingWhile marketing a brand, service, or products, it is imperative for organizations that their messaging and approach towards the customers should be consistent. In this omnichannel world, where more opportunities are seen and heard, the opportunities for success escalate. However, one can still make a small mistake while they are delivering the message. Let’s take a look at these five omnichannel marketing mistakes that one usually makes without realizing it.

1. The Mobile Approach

As per a report by Google, 71 percent of shoppers who use mobile devices to research products online say that their mobile plays a vital role in their in-store experience. Marketers must consider that the potential or existing customers never part with their smartphones as gadgets are a one-stop source for all of them. Therefore adjusting the marketing strategy accordingly can prove beneficial.

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2. Incohesive Brand Messaging

Commitment and loyalty to specific values, attitudes, and approach are one of the fundamentals customers expect from a company. Therefore, one has to be regular in maintaining consistent messaging across all channels in a marketing portfolio. Refraining from the promises can harm the brand and make the customers uncomfortable during any interaction.

3. Evaluation Process

Employing a dozen tactics won’t make sense if one is not monitoring the performance of each one. Some businesses fail to evaluate cross channel performance. On the contrary, companies that can measure the ROI and impact of one channel over another are better positioned to comprehend everything to get the big picture in the right direction.

4. Off-topic Content

Customers will stay tuned to the marketing information until they find it useful, unique, and luring. Therefore congesting brand messages by deviating from the point will do no good and will cause the target audiences to lose interest in the advertising and become disengaged.

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5. Neglecting to improve

Many businesses don't give it a thought that they need to improve. Learning from the mistakes, correcting them, and then moving on is the merit of successful businesses. One must understand the customer needs, and figure out what needs to be fine-tuned in marketing to satisfy them, and then act accordingly.

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