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Nextech AR Announces New Updates To Its Real-World Augmented Reality Spatial Computing Platform, "Arway"

Martech Outlook | Tuesday, July 19, 2022

• Enhanced Wayfinding with – Out-of-box capabilities to create and experience guided tours with AR enhanced navigation

• Enhanced 3D Models with– Animated 3D models driving higher engagement

• Enhanced Location Intelligence – Collection and visualization of analytics to monitor the performance of Spatials through multiple data dimensions including location and time

• Full Occlusion – Virtual objects can be hidden or occluded by real-world objects in both Android and iOS

TORONTO, O.N, Canada - Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (CSE: NTAR) (FSE: N29), a metaverse Company and leading provider of augmented reality (“AR”) experience technologies and services is pleased to announce the Company has launched upgrades to its augmented reality spatial mapping platform, “ARway.” As previously announced ARway is being spun out as a stand-alone public company marking what the Company believes will be the first publicly traded “pure play” spatial computing platform.

It is anticipated that ARway will begin trading in 2022 and that Nextech AR shareholders of record will receive a stock dividend of at least 3,200,000 shares on a pro-rata basis. It is expected that Nextech AR will still retain a majority share ownership in ARway after the spinout.

Nextech AR CEO Evan Gappelberg commented, “I am confident that spatial computing is the technology industry’s next big breakthrough, possibly the most important technology breakthrough in the 21st century because spatial computing merges many disruptive technologies including 3D models, augmented reality, VR, AI, and Web 3.0.” He continued, “Spatial computing expands the concept of “traditional computing” by adding a 3D object’s location in space in relation to other objects or locations. During the first half of 2022 Nextech AR has been hard at work developing an integrated solution combining all our technology into one unified platform which allows us to leverage our technology, stay ahead of the curve and keep pushing the boundaries of what's possible with spatial computing. I’m super excited to announce that we have integrated our ARitize 3D CMS into our ARway offerings.  We now can combine spatial mapping, and insert thousands of 3D models into the spatial, creating an end-to-end solution for creators and brands that is unmatched anywhere. Not only does ARway provide immersive and engaging spatial experiences for consumers, but we can also provide valuable analytical data for brands and properties. With our ability to capture “location intelligence” for spatial maps, we can provide deep insights into customer behaviour and comprehensive location-based analytics. This will allow our clients to optimize their spatial maps to improve traffic, engagement and revenue, which is extremely valuable for enterprise customers who are now lining up for the full release of ARway.”

ARway is a next-generation spatial computing platform for the real-world metaverse that drives new revenue for properties and brands with out-of-box augmented reality (“AR”) mapping solutions. The ARway offering consists of a no-code required Web Creator Platform, as well as the ARway Mobile App and the ARwayKit Software Development Kit (“SDK”). Creators can map, author, and publish various metaverse experiences ranging from AR wayfinding to an array of AR experiences for exclusive branded activations. With the ability for location-specific, interactive and immersive AR content and proximity marketing campaigns, user experiences are improved, user engagement is driven and brand value is maximized.

These new upgrades will launch version v.1.1 of ARway, and include updates to the Web Creator Platform, the ARway Mobile App and ARwayKit Software Development Kit (SDK).

The new upgrades are as follows:

Platform

• Web Creator Portal available to select Early Adopters.

• Wayfinding Upgrades – Out-of-box capabilities to create and experience guided tours with AR enhanced navigation

• 3D Model Upgrades – Animated 3D models in Spatials to drive user engagement

• Map Admin – Version control, map edits, auto save and other User Experience upgrades for managing Spatials

• Location Intelligence – Collection and visualization of analytics to monitor the performance of Spatials through multiple data dimensions including location and time

• Improved stability and scalability for larger maps of 1,500 m2

ARway App and ARwayKit SDK:

• Early access to Beta program for ARwayKit SDK

• Content edit upgrades – Advanced content authoring ability from mobile app

• SLAM Placement – Targeted placement of AR content in Spatials using mobile app

• Full Occlusion – Virtual objects can be hidden or occluded by real-world objects in both Android and iOS

• 1500 m2 maps – 10X increase in the size of Spatials and AR enhanced wayfinding

The ARway offering has an unlimited number of use cases for augmenting physical spaces in the metaverse, consisting of indoor navigation with AR activations to improve the visitor experience in large and complex spaces. With value propositions spanning multiple industries and use cases, ARway opens Nextech’s 3D/AR technology solutions to new substantial markets, for use by creators, brands, and companies.

Early adopters who have already signed up and are co-developing the platform with Nextech AR include:

Property Owners In:

• sporting venues

• exhibition centers

• universities

• hospitals

• government and public sector

Brands In:

• retail

• real estate

• marketing agency

• consumer goods

 

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