New Marketing Attribution Insights Service Boosting ROAS

Martech Outlook | Tuesday, March 31, 2020

A new marketing attribution service helps marketers pinpoint opportunities to optimize marketing campaigns and maximize ROAS.

FREMONT, CA: LeadsRx, a marketing attribution software company, has launched the LeadsRx Insights Service. The new service will help marketers use data science to advance marketing performance. As a part of the service, a LeadsRx Attribution Data Scientist digs into customer attribution data to develop a marketing attribution game plan with actionable insights intended to maximize the client's Return On Ad Spend (ROAS). LeadsRx's Insights Service cites real-world optimization recommendations by implementing proven marketing attribution methodologies, statistical methods, and media mix modeling. It helps brands intensify their relationships with customers, lower advertising expenses, and increase revenue.  

Optimization suggestions are derived from the review of all marketing channels, conversions, specific touchpoints, web analytics, and by concentrating on which programs are top-revenue generators. The new LeadsRx Insights Service is intended to help clients focus on instant action they can take to make the most of the ROAS. With the new service, the LeadsRx Attribution Data Scientists can help and handle all attribution reporting so that marketers can center on effectuating changes rather than spending time trying to decipher data. 

"LeadsRx Insights Service Data Scientists lend clients decades of ecommerce and B2B analytics experience with both large and small companies. Importantly, it's a collaboration between the LeadsRx team and clients, helping to teach them new analytics and attribution methodologies and setting the stage for clients to take the lead on their own," says Alex Weisbecker, Director of Attribution Analytics at LeadsRx. "The Insights Data Scientists are helping clients understand the values and costs of each of their paid and unpaid channels, where more potential value exists, and how their margin impacts their ability to increase their visibility. Also, we help them understand where current spending could be allocated for better profitability, what new channels warrant investment and can lead to increased growth and profits, and even as far as what product pricing strategies and brand campaign tactics can help with profitability and maximize return on ad spend."

Alex adds, "The LeadsRx Insights Service team uses its expertise to dig deep into the campaign and business data to find efficiencies and opportunities. So far, we've helped clients achieve an average of 3.5x return on ad spend."

LeadsRx is an unrivaled multi-touch attribution SaaS platform and is a fast innovator and a marketer's choice for more than 3000 global and local brands. Powered by a unique Universal Conversion Tracking Pixel, the company offers an impartial view of consumer journeys, giving each advertising touchpoint proper weight and credit.  

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