New Advertising Solution for Brands to Discover Customers

By Martech Outlook | Thursday, March 26, 2020

Here's how brands, agencies, and advertisers are harnessing consumer insights and award-winning performance marketing ecosystem to stay competitive in the market.

FREMONT, CA:  Rakuten has launched Rakuten Advertising as a one-stop solution, enabling brands to discover customers and engage audiences better than ever. Brands, agencies, and advertisers can leverage Rakuten's extensive media properties, consumer insights, and award-winning performance marketing ecosystem to draw targeted audiences. Discovering new customers and building enduring connections is increasingly difficult in today's competitive consumer marketplace. By drawing on audiences, and the established performance marketing excellence of the Rakuten ecosystem, Rakuten Advertising will grow to become an unmatchable partner for digital marketers striving to surpass their business goals.

The unification of Rakuten's performance and data businesses and new partnerships with media properties, advertisers, and agencies can go to one place to access a rich combination of media, audiences, content networks, and customer insights. The new company brings Rakuten Marketing's expansive affiliate network, prospecting technology, and programmatic retargeting with consumer insights from Rakuten Intelligence, along with a unique set of global media properties. This, in turn, enables brands to discover rich audiences and build enduring relationships, including Rakuten Viber, Rakuten TV, Rakuten Viki, and Rakuten France. Bringing together Rakuten's vast reach and engagement capabilities mark a necessary step forward in the marketing and advertising capabilities.

Rakuten Advertising provides consumer insights and advertising technology to the world's pioneering brands and retailers. Working with agencies and brands across the globe, Rakuten Advertising combines technology, client strategy, and customer insights to deliver advertising experiences that fuel increased brand awareness and marketing performance. With access to Rakuten's global audiences, content networks, media, and consumer research, Rakuten Advertising creates apt situations to reach new consumers and sustain long-lasting loyalty. It is a division of Rakuten Inc., one of the world's pioneering internet service companies. 

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