Must-Know Event Management Technology Trends

Debra Morgan, Marketing Tech Outlook | Monday, February 08, 2021

With the introduction of 5G cellular network technology, there is an expectancy that venues will present a super-speedy WiFi connection, and that is good news for event organizers and attendees.

FREMONT, CA: As the world enters a new decade, the range of technology accessible to event organizers gets more prominent and better. Therefore, streamlining the project management processes and giving the event a competitive edge with the latest event technology trends is vital.

From event software such as ticketing systems and webinar tools to innovations like Artificial Intelligence (AI) and Virtual Reality (VR), technology proves to be an incredible enabler.

1. Data Collection and AI Equals Tailored Recommendations

Speaking of AI is increasingly employed to analyze data and deliver personalized recommendations. This part is of vital importance for event planners, who ought to be investigating how AI can enable customized experiences and meaningful interactions that will delight exhibitors, attendees, and sponsors alike. Post-event surveys are beneficial, but firms should also collect geolocation data and adopt AI to interpret information from attendees' social media profiles. Therefore, the swiftest way to get up to speed is to use an event application with an AI plug-in.

2. Enter a New Reality With VR

One must have heard the buzz surrounding experiential events, and Augmented Reality (AR) and Virtual Reality (VR) have the aptitude to transport attendees to a whole new world. The potentials are seemingly limitless, with brands implementing AR and VR to stand out among hundreds of exhibitors at trade fairs and expos and charities using the technology to draw attention to their cause and transform fundraising.

3. Connected Customers Are The Happiest

With the introduction of 5G cellular network technology, there is an expectancy that venues will present a super-speedy WiFi connection, and that is good news for event organizers and attendees. Faster download and upload speeds determine connectivity will be less of a worry at events. Additionally, technologies such as live streaming, AR, and VR will be easier for planners to implement. Organizers have never before been more within their rights to check with any potential venue the strength of the WiFi signal and the amount of bandwidth available.

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