Multi-Channel Marketing: Exclusive Tips to Build an Effective Strategy

Martech Outlook | Wednesday, January 06, 2021

In the future, new channels will incorporate virtual reality into marketing campaigns. It would help to improve the success of campaigns and generate a better experience for the future.

FREMONT, CA: As the number of marketing channels grows, brands need to adjust and stay available to their potential customers. Marketing through various platforms is all about offering customers the option to engage with companies when and where they want.

Below is how businesses can reach customers through multiple channels.

1. Adopting Social Media to Drive Prospects to the Post-Click Landing Page

Companies are developing powerful social media tracks by providing relevant business content and reacting to customer concerns. Businesses can utilize their social media follow-ups on social media websites to promote their post-click landing pages for ebooks, product samples, and more. After completing the prospect on the post-click landing page form, the company can email them promotional deals.

2. Track How Customers Shop in Stores

One beauty eCommerce startup launched a shop in 2014. It aimed to watch how customers shop by making their application a store companion. Customers got push alerts with exclusive deals while in the shop and put tablet computers in the store to show product reviews. The company employed the application to collect customer data, including how many times the customer has visited the store and what items they have bought. This data can then be used in potential marketing campaigns to submit customized offers through other platforms, such as email.

Future of Multi-Channel Marketing 

In the end, advertisers will take advantage of emerging technologies to deliver updates and alerts directly to the customer's devices. It would also become more personalized and targeted by making better use of user data. Here are a couple of the developments that will change marketing strategies in the future:

More Targeted Communication

According to one report, 59 percent of customers have stopped communicating with four or more brands due to poorly-tailored communications: brands that do not target prospects with personalized messages risk turning them off to potential communications. In the future, more prospect data will be used by businesses to improve personalization and reduce inappropriately tailored communications.

Integrated Expertise in Marketing

Companies continually incorporate data from several sources, such as social media, email, search, display, and smartphone. In the future, new channels will incorporate virtual reality into marketing campaigns. It would help to improve the success of campaigns and generate a better experience for the future.

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