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Mobile Marketings' Role in Defining Business Growth

By Martech Outlook | Wednesday, February 27, 2019

Mobile MarketingToday’s customers expect their phones to provide a deeply personalized experience and support when they purchase a product or search for any information. Many people depend on their telephone as the only telecom source, and there are others that are also dependent on how they connect through social media and email. They also use it for entertainment and gathering content. In other words, developers of the app and operating system have to fulfill a high order: smartphones continue to be an essential part of users’ lives. With about 50 percent of mobile users owning a smartphone, mobile marketing is today one of the most innovative technology platforms for marketers to easily reach out to relevant customers.

AR mobile technology is extending its functionality to other business applications. Examples of how this technology can expand into mobile platform include holographic presentations and interactive seminars. Asia-Pacific region has become the AR market’s most rapidly growing geographic sector–with the latter set to reach a market value worth $80 billion by the end of 2022. In 2018-2022, the number of dedicated AR applications will increase almost three times.

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In the future, researchers assume that mobile apps with integrated AI support will capture more market places and become more popular than now. ‘Intelligent’ digital assistants like Google Assistant, Siri, and Amazon Alexa are showing how to do so, and in the foreseeable future, robots will have a significant impact on daily activities. Four out of ten business houses today already use the most advanced technologies and AI-based applications to offer optimized customer service.

For applications which use AI, machine learning, and IoT, large volumes of storage space are required. Hosting all of this related data on internal servers is unpractical and not cost-effective. The cloud technology offers a solution to this problem. Also, mobile applications that need large numbers of data do not have the storage capacity on their device.

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Today, the majority of consumers are not ready to go out to purchase a product. They prefer products that are readily available in their fingertips. Almost every electronic device that connects to the web will bring marketers and consumers together, providing a convenient user experience on receiving relevant content.

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