Mobile Apps and the Future of Businesses

By Martech Outlook | Monday, January 14, 2019

Mobile Apps

Mobile applications play a vital role in everyday life of humans as well as businesses. Consumers are spending more time online, and much of that time is spent on smart mobile devices. A global information and measurement company, Nielsen, reported that 89 percent of the consumers’ time spent on mobile devices is spent interacting with the applications while the mobile web makes it only to 11 percent. The tablet statistics are slightly different, 19 percent of the time is spent on web-based applications while 80 percent the time is spent in tablet application. Social media apps, search engine, and gaming apps are the biggest acquirers of mobile applications.

A forward-looking mobile app development company must focus on tomorrow’s market needs and user expectations to gain more consumers. The developers need to create such an enterprise mobile engagement that allows for a higher level of scaling which will further help to capitalize on the growing trend. Applications performance management tools enable mobile companies to manage application performance in an easy and meaningful way. These tools will monitor the user, and further help both the developer and the consumer perform their actions in accordance. Applications based on motion sensors can be used in different gaming contexts and can also be used to prevent theft. Every passing minute, new users find themselves using one or other e-commerce apps or websites to buy or sell products. Mobile marketing now accounts for more than one-third of e-commerce sales. So, the application developers must develop applications that provide personalized user experience and easier transactions. 

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The number of app downloads is steadily increasing each year. According to Statista, a market research and business intelligence portal, there were 178 billion app downloads in 2017; by 2022, it is expected to reach 258 billion leading to an increase of 45 percent.  Swift, Java, C++, HTML5, and PHP are few of technologies that are widely used. Thus, the applications have become an integral part of digital ecosystems; it’s time for developers to keep in mind about the future trends, growing user expectations, and enhance their app development strategies.

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