Mobile Ad Platform: A Favored Choice for Businesses

Martech Outlook | Wednesday, June 09, 2021

A mobile ad platform can be used to target several various channels, including Google mobile searches, Facebook’s mobile feed, Instagram’s mobile feed, and in-app ads of a specific mobile app.

FREMONT, CA: With individuals spending more than five hours a day on their smartphones, providing ads through mobile ad platforms is a tremendous opportunity for businesses to advertise their products.But what kinds of advertisements can one produce?  However, there are several ad types; however, the most common comprise Google search ads, advertisements on Facebook, Instagram ads, and mobile in-app ads.

What is a Mobile Ad Platform, And How Does It Work?

A mobile ad platform is a website or app where advertisers can buy ad spots that are delivered on mobile devices.  Many of the most popular platforms (such as Google and Facebook) provide an ad management interface where one can register an account and manage their ads. There is no need to contact the advertiser directly in this situation; one can quickly check data on impressions, conversions, click-through rates, and other metrics because the ad platform keeps track of everything.

Users may usually set an ad campaign budget limit with various bid alternatives, such as Cost-Per-Impression (CPM) or Cost-Per-Click (CPC). A mobile ad platform can be used to target several various channels, including Google mobile searches, Facebook’s mobile feed, Instagram’s mobile feed, and in-app ads of a specific mobile app. These platforms are bidirectional. They enable publishers to sell ads (and earn ad revenue) and advertisers to offer ads to potential customers and promote their brands.

The two best ad platforms for mobile advertising include:

Google Ads

Ads from Google can be shown on both desktop and mobile devices. Businesses can utilize device targeting to target smartphone and tablet users solely when employing display adverts. They may place adverts in apps, browsers, and Google search results using this platform.

On smartphones and tablets, one can utilize the following types of ads:

  • Ads with text and images.
  • Image and video app promotion ads.
  • True View ads for app promotion campaigns.

The major differentiator for Google Ads is its integration with the world’s most popular search engine, allowing advertisers to reach the world’s largest audience.

Facebook/Instagram Ads

The social media behemoth introduced Audience Network, an easy-to-use ad platform, in response to its massive user base. Facebook is well-known for its numerous advertising targeting options, and now advertisers can select from the following ad types:

  • Native ads.
  • Interstitial ads (full-screen ads).
  • Advertisements on banners.
  • In-stream video ads.
  • Rewarded video ads.

Instagram is another good option for advertising because it is a mobile-first platform designed specifically for mobile users. Facebook’s ad platform is used to manage both Facebook and Instagram ads.

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