The digital transformation is engulfing almost every aspect of a business process. Companies are striving to embrace technology tools to enhance the efficiency of their services and products. The use of technology tools in advertising is long overdue, as they still depend on traditional processes to launch marketing campaigns. The advertising teams in an organization need to embark on the digital journey to improve their operations and boost business growth.
Virtual Reality (VR) technology is one of the latest technological innovations that is scheduled to disrupt various traditional processes. The technology is steadily gaining grounds among the tech community, as according to Statista, the market for VR technology is expected to grow to $192.7 billion by 2022. Observing the popularity of VR technology, many companies are implementing VR features in their marketing operations to enhance their customer base.
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The significance of effective marketing strategy has increased many folds with the prevalence of digital space. Customers are showing more interest in brand promotions which has put more pressure on brands to come up with innovative marketing strategies for enhanced customer engagement. For example, Ikea used augmented reality (AR) on their digital platform that allows customers to view the product with the help of a smartphone or tablet. This has helped Ikea app to get more than 8 million downloads, increasing their customer base drastically. As customer interest grows around the use of new and innovative technologies, various brands are coming up with innovative solutions to boost their marketing operations.
The greatest purpose that a marketing operation serves is to make a customer interested in the products and services of a company. The technology ensures that the advertising campaign stays in the minds of all the customers who have chosen to be a part of the campaign.
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