Know Which Tool is Helping Firms Build Better Products and How

By Martech Outlook | Thursday, December 24, 2020

Manseau explains that many entrepreneurs do not grasp the fitness of the product market. It is something they have been grappling with in their previous businesses.

FREMONT, CA: If one is a product manager, receiving feedback from current and potential customers will make or break the product. After all, getting actionable feedback will save businesses time and money. “Enter Zest: a tool to receive more contextual feedback from your customers so you can build better products. The concept is simple,” says Maxime Manseau, Co-founder, Zest. “Your customers can click on a button and record their screen and voice to leave feedback. We’ve been using it for one year now [with our other company Stories] and multiplied our feedback received by 12.”

Manseau launched Zest with fellow co-founder Jean-Baptiste Armanet as a fun side project that served as an internal feedback tool for Stories customers. Users will record their screen and voice to alert the team to any problems they might have. This tool became so popular that four customers asked Max and Jean-Baptiste to sell it as a stand-alone product. So, the pair started working on what is now Zest in their spare time. The business is a raving success since it was released about a month ago. Today, 500 companies are using the tool to automate their feedback generation process.

The co-founders of Zest have a goal to get the attention of their target customer: product managers. “We are focused on product managers working on a browser-based product,” says Manseau. “An example would be business-to-business software-as-a-service, or SaaS, companies. Their goal is to help 80,000 product managers and companies gain easy feedback from their customers.”

Manseau explains that many entrepreneurs do not grasp the fitness of the product market. It is something they have been grappling with in their previous businesses. He says, “many people do not take time to really figure out if they are tackling a painful problem. Well, if the response Max and Jean-Baptiste have received is any indication, the Zest team’s approach to feedback appears to be a great fit for product managers.”

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