Key Content Marketing Trends to Consider

By Martech Outlook | Monday, April 05, 2021

Now that AR helps consumers try on items online, one can combine content marketing and augmented reality to direct users to the shop, create a more immersive environment on their website, and improve e-commerce growth.

FREMONT, CA: There is no doubt that content marketing is and will remain one of the main elements of success in the way companies attract and engage customers. If one has been in the digital marketing game for some time, they know that it is vital for the company's growth to maximize the content marketing efforts.

Here are the key trends one should take into consideration for the 2021 content strategy.

Augmented Reality to Contextualize Marketing

AR has grown from a marketing ploy in its early days to a robust inbound marketing platform for today's leading global brands. Why not combine the two to provide a more profound immersive experience now that mobile apps are more popular than ever and people consume more content from smartphones?  Now that AR helps consumers try on items online, one can combine content marketing and augmented reality to direct users to the shop, create a more immersive environment on their website, and improve e-commerce growth. In essence, AR will give the advertising and brand messages some much-needed meaning, while the user experience ensures to start using it in 2021 to boost the messaging.

Chatbots and Artificial Intelligence (AI) to supplement content creation

In terms of AI, it is important to note that AI will also play an increasingly impactful role in the creation and delivery of content. AI are set to change how one generates and delivers content, primarily how one communicates with the global audience. They will, in turn, become inextricable components of the user interface.

What's more, artificial intelligence will continue to grow and generate higher quality products for content creators. If nothing else, AI-driven tech will fuel the process of content production by supplying contextual data, sourcing details and references, and granting authority to all the marketers publish. It is also significant to observe that chatbots are becoming more intelligent by the day and that they will be used more effortlessly to deliver data and support marketing campaigns.

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