Jeanne Hopkins Joins as Chief Revenue Officer

Martech Outlook | Monday, December 13, 2021

Jeanne Hopkins, a 30-year customer-centric sales and marketing veteran, returns to Boston technology to promote the world's first media market network for out-of-home (OOH) advertising.

FREMONT, CA: The Chief Revenue Officer (CRO) is accountable for all aspects of the business, including operations, sales, corporate development, marketing, pricing, and revenue management. Their primary objective is to sell each product in the most profitable manner feasible to the most relevant audience. They must maximize the return on marketing and advertising expenditures. “With Jeanne’s depth and breadth of customer-centric sales and marketing experience, she is the perfect addition to guide the team to our next phase of growth,” states Sam Mallikarjunan, co-founder and CEO of "With the technological advances in OOH, marketers and brands are increasingly hyper-targeting their audiences out in the real world. We are thrilled to have Jeanne's leadership and direction as we support the exploding OOH market.", a SaaS-enabled B2B market network for out-of-home (OOH) advertising, has appointed Jeanne Hopkins as CRO, relocating the company's sales and marketing team to Boston. Jeanne is well-known for catapulting enterprises to new heights, most notably shattering sales records at HappyNest, a tech-enabled laundry pickup, and delivery service in Rhode Island. Jeanne joined the Advisory Board of earlier this year to develop the first actual market network for outdoor advertising.

“The online advertising market has enjoyed growth in recent years, but both traditional and digital OOH advertising is surging in popularity because it works,” states Hopkins. “The opportunity to bring OOH together into one, centralized platform is tremendous for brands and customers looking to connect. I look forward to bringing my leadership to as we blaze a new trail in the world of out-of-home advertising, much like we did in the early days of HubSpot.” is establishing the industry's first genuine market network for outdoor advertising. On this platform, vendors can post, and buyers can buy in complete transparency and without relying on manual and antiquated processes. While most industry solutions are walled gardens, is completely freemium. The company's market network includes inventory profiles in the directory regardless of whether they conduct business with the company.

With over 30 years of experience in marketing technology and data, Jeanne is renowned for her ability to develop long-lasting customer and team relationships while bridging the divide between marketing and sales companies. She most recently served as Chief Revenue Officer for SquadLocker, a personalized sports gear startup based in Rhode Island. She most recently worked in Boston as the chief marketing officer for, a travel management software business recently bought by Capital One.

Jeanne contributed to HubSpot's early success by producing 50,000 new leads each month. Additionally, she served as Chief Marketing Officer at Ipswitch (now Progress), SmartBear, and Continuum (now ConnectWise), as well as various executive marketing positions at Symmetricom (now Microsemi) and MarketingSherpa.

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