Influencer Marketing: Influencing 2021 Trends

Debra Morgan, Marketing Tech Outlook | Friday, December 31, 2021

The benefit of measurable funded advertising is that the organization paying for it has easy access to data.

FREMONT, CA: Influencer Marketing is one of the most popular marketing forms, with 93 percent of brands reportedly using it. There has been a fast-growing trend in the last few years, and today it is one of the most exciting markets. The post will talk about what trends brands can expect in the coming year.

Critical trends in Influencer Marketing

Lower price: In 2020, influencer marketing's market size was valued at 3.2 billion dollars, but at the beginning of March. However, the pandemic has corrected the figures; even as the influencers' popularity has improved, significant brands have frozen their collaborations with the influencers, which is one reason why one should expect lower costs for this form of service.

Another factor is the high degree of competition. The number of influencers increases even more than the number of brands and, as one can deduce, rivalry boosts costs, making them smaller and lower. In other words, the concept of lower prices and high competition can bring down the influencer market.

2. Sponsored Post Effect on the Audience

The credibility of bloggers is compromised by not saying that their content is funded, and therefore allows consumers to acquire something that has not been independently evaluated. In 2019, for example, 28 percent of businesses partnering with influencers requested not to mention that the material was funded.

At the other end of the table, social media has already incorporated this functionality and made it available. The benefit of measurable funded advertising is that the organization paying for it has easy access to data. On the other side, people appear to click fewer on these links—about 9 to 17 percent fewer.

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3. B2B Influencer Marketing

Even if Influencer Marketing is not created for B2B and, in certain situations, setting up these types of campaigns would fail, it does not mean that influencers are entirely irrelevant to the B2B community. Influencer campaigns for B2B are unique and distinct from B2C across a variety of crucial points:

Building Communities and Forums Rather than Following Bloggers

Finding influence-experts is a hurdle for many firms. This instance is why company owners enter various networks and platforms where knowledge about what influencers could work with a particular sector can be accessed from other firms.

Customers as Industry Leaders

Any business who partner with influencers can be a clear presence in the entire industry that can change their rivals' minds. In this situation, the influencers are just the voice of those corporations.

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