Impressive Uses of AI in Marketing

By Martech Outlook | Tuesday, November 10, 2020

AI has reshaped marketing intelligence and offers brands with ideas and data that can enhance their profitability and competitiveness in the market.

FREMONT, CA: When thinking of Artificial Intelligence (AI), movies come into mind. In the marketing world, AI is somewhat different. It’s used to fill the gap between analytics and how strategies are used and executed. A recent survey says that 72 percent of marketers consider AI as a business advantage. Here is how AI is reshaping the marketing spectrum, so marketers can create better and more seamless marketing strategies.

All brands are competing to gain and retain their market share. A well-thought-out marketing strategy aids brands understand their customers better and create valuable services that meet their end-users’ demands. There are plenty of AI marketing tools available in the market that offer in-depth insights to marketers. This helps companies to reorganize the internal structure, a competitive edge in their industry. Marketing today is an established, data-driven discipline. With the effective use of data, brands are improving customer experience and reaching out to them effectively. With all the data available, analyzing it becomes a complex task for humans. This is where the strength of AI comes.

AI has a profound impact on the way people search and the quality of the search experience. Use of AI in search with the introduction has helped brands in innovating and enriching search results with the introduction of natural language processing (NLP) and semantic search that have smart options like autocorrect, helping the users in finding products they cannot place and also offer the link between products and items for a wide array.

The collaborative filtering used by brands has come a long way in allowing product recommendations for the brand. Today, most companies are successful because they have offered personalized products to the customer based on content recommendations. With the help of an AI-based clustering system, many companies have benefitted immensely from the deductions and connections done by AI’s data pairing system. OTT service providers have also deployed AI in its system that enabled the content to reach out to the customer, depending on their mood.

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