Idomoo Launches Next-Generation Video Platform

Martech Outlook | Monday, August 09, 2021

Idomoo’s next-generation video platform features living video capabilities with customizable and interactive features.

FREMONT, CA: Idomoo announces the launch of its next-generation video platform. The fully open, enterprise-grade platform features Living Video capabilities, a set of functionalities that make video evergreen, customizable and interactive. These videos can update in real-time based on context and user input, enabling companies to rebuild their digital interactions and customer experience.

The launch comes as a response to market demand. While videos are the most utilized media online, it's historically been restricted in its capacities. Unlike the internet, it's hard to update and is not actionable or connected with other websites. Living Video allows video to be fully mixed with the web.

"Living Video revolutionizes video, giving viewers an interactive experience, just like they’ve come to expect from the web," said Danny Kalish, Idomoo CTO and Co-founder. "It closes the gap between a static video and the dynamic, up-to-date, contextual web."

Living Video now makes it possible to create a new viewing experience every time a user clicks the play button. Some of the functionalities that support it are:

In-player customization: Viewers become creators by customizing their video right from the player. They can upload media, change elements, and more, making it their one-of-a-kind creation and empowering viral social sharing.

Native interactivity: Beyond just clicking a button in a video, users can interact straight with video elements to trigger a host of actions, from jumping to another scene to sending an email. Videos are shoppable, too, so customers can click a product in a scene and go straight to checkout or swipe to watch the next product.

Living Data and contextualization: Videos can now update in real-time based on context, such as the viewer's location, or live data feeds, such as retail inventory. Every time the video is viewed, it has the latest information, so it's never out of date.

“Living Video is incredibly powerful in terms of scaling video communications and driving ROI,” Kalish said. “One video, ever-evolving, endless variations—and it’s always relevant. That’s what Living Video does.”

Idomoo’s next-generation video platform is built on its market-leading rendering capabilities, able to produce cinematic quality Personalized Videos in up to 100x real-time and at scale, reaching millions of customers. Global leaders in banking, gaming, telecommunications, travel, and more already take advantage of this technology to upgrade their CX, and Living Video functionalities are available today to anyone using the platform.

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