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How to Personalize Ads for Marketers

Martech Outlook | Thursday, January 19, 2023

With ad personalization, you can take ad targeting to the next level. With ad personalization, you can deliver more relevant ads to users rather than show ads based on their location or political affiliation. 

Fremont, CA: Personalization of ads is what it sounds like, right? 

The concept of ad personalization involves tailoring advertising messages based on a person's characteristics and historical behavior. By targeting the most qualified online users, ads are more relevant to users and ad ROI is increased. 

It is possible to personalize ads in many different ways. In order to target users, you can use the following methods:
• The geographical area
• Buyer intent is high
• An individual's demographics, such as age, income, and family status
• Behavioral patterns in the past (such as purchase history) 

Different types of ad personalization 

Brands can create hyper-relevant advertisements that stand out with ad personalization. In spite of this, it is important to keep in mind that there are many ways to use ad personalization, and some are more effective for some businesses than others. 

Here are a few common types to consider using: 
• User behavior or search queries are used to adjust ad copy and images dynamically.
• Optimized ads: Ad platforms automatically show users the most successful ads.
• Using demographic information to tailor ads, such as location, age, gender, etc. 

In what ways does the personalization of ads benefit you? 

With ad personalization, you can take ad targeting to the next level. With ad personalization, you can deliver more relevant ads to users rather than show ads based on their location or political affiliation. 

Let's look at the benefits of ad personalization in more detail. 

Higher ad ROI 

Personalized ads generally have a higher return on investment. Seventy percent of marketers employing advanced personalization see a 200% ROI - that's pretty wild, isn't it? Targeting extremely precise audiences is possible because of this. 

Advertising personalization, for instance, lets you reach c-suite executives in finance at enterprises with more than 100 employees who are interested in your solution instead of targeting all men over 35 working in finance. 

Consumers prefer personalized ads.

Personalized ads are also more effective from a conversion standpoint. According to 72 percent of consumers, they will only engage with personalized marketing messages. What is the point of not giving people what they want? 

Businesses can deliver more personalized ads and content to users by allowing them to share information about themselves. 

What are the cons of ad personalization? 

While ad personalization has many benefits, it also has some disadvantages. The majority of these cons can be mitigated, but it's worth considering them before investing. 

The creep factor 

Search engines and other companies are (rightfully) concerned about how much data they collect about consumers. This is especially true in light of recent data breaches and leaks. 

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