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How is IoT Supercharging Digital Signage?

By Martech Outlook | Friday, January 24, 2020

Digital signage paired with IoT is quickly establishing its place as a must-have technology solution as it has the power to take customer experience to the next level.

FREMONT, CA: The Internet of Things (IoT) has become a buzzword and one of the dominant technologies in the current business market. It has brought radical changes in everyday lives. With IoT, everything in the world is being connected and becoming interactive. The future of the interactive world depends on IoT. Digital Signage Stories reviews digital signage as one of the most promising technologies in this IoT era. This technology is progressing toward the interactive world, connecting customers with the business. However, what happens when digital signage becomes even smarter and connected with the help of IoT?

With the growth of the IoT, there will be plenty of data sources to connect and communicate with. These sources will open the doors to wholly synced and integrated experiences that brands can only imagine. Digital signage allows brands to deliver messages to the audience in real-time. IoT-enabled smart signage makes it easier, quicker, and more cost-effective for organizations to provide consumers with the information they need. Based on the data IoT devices provide, digital signage can display location-based details in real-time, thereby improving customer experience.

From getting the word out about new products to advertising events, there are several applications of IoT-enabled digital signage that can help companies improve targeted messaging and enhance customer engagement. IoT-enabled digital signage enhances the in-store experience by delivering targeted advertising related to the products and services that consumers are already shopping for. It can also keep the customer up-to-date with the latest product offerings and promotions. This is all done with the help of analyzing the gathered IoT data.

As the digital signage industry continues to grow, the single display with text, images, and video content will start to become old, and the new era of communication between IoT devices, digital signage, mobile, and wearable tech together will be paramount.

Also see: Top Digital Signage Tech Companies

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