How Does Google Marketing Platform Help Analyze Sales?

Martech Outlook | Thursday, May 12, 2022

Brands rely on Google's capabilities to serve advertising and track success. Many marketing teams rely on Google's web tools to do their jobs.

Fremont, CA: Google's marketing platform unifies advertising and analytics for better results. It combines Google's marketing products into one cloud. For example, site analytics and search. And the best thing is that GMP improves the ability to integrate and link products. It's all to eliminate data silos and gain access to intelligent insights when creating a single audience profile is simple.

Here’s how the google marketing platform helps analyze sales:

Data tagging and label

Before we can begin analyzing, we must first install tracking pixels on our website and mobile app. They're from various platforms that we're now using to drive sales and label the data we'll need to separate the events. Otherwise, data from online and mobile pages will not be captured appropriately. Google Tag Manager is an excellent solution for centralized tag management. It has a variety of one-click platform integration options. It also comes with a nice customized HTML or interaction event box that can be used to create specific tracking reasons. Overall, it's simpler to use than doing all of the tagging via FTP or CMS.

Centralize customer journey data into one interface

There are numerous reasons why sales success rises or falls in digital marketing. However, the second phase should be to centralize multiple sources of data into one interface, making it easier to work on this recurring issue. It can display data performance from various resources in a whole consumer purchasing journey. Brand awareness, engagement, purchase, and retention can all be part of the experience.

Analyze the macro business dimension first and then the micro dimensions

The tagging and dash foundation work are now complete. So the next step is to investigate what's going on and where sales performance might be improved. Before diving into digital micro metrics, it's always a good idea to look at the big picture. The reason for this is that going micro initially may waste time going back and forth. Before comprehending what's going on in macro-level perspectives, one may skew their comprehension of a report. Market, device, demographic, schedule, product, pricing, and other factors are among them.

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