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How Data-Driven Platform Delivers Sales Readiness Solutions

By Martech Outlook | Thursday, March 19, 2020

Data-driven sales platform is marking a significant milestone to deliver the most valued sales readiness solutions to the market, helping organizations make meaningful connections between readiness and revenue. 

FREMONT, CA: The industry's latest data-driven sales readiness platform, Brainshark, has acquired a leading sales scorecard provider, Rekener. This acquisition extends Brainshark's position as an innovative force and leader in the sales readiness and enablement software market. The acquisition prepares Brainshark with the most effective and comprehensive solutions for client-facing teams to perform at the greatest level. With Rekener, Brainshark will offer cutting-edge visibility into sales team behaviors, activities, and productivity. The acquisition will help customers make real connections from improved readiness to increased revenue. Such gained insights provide companies with a robust way to identify sales performance challenges and skills development needs. The acquisition addresses such issues much more efficiently through Brainshark's best-of-breed training and coaching solutions. 

Rekener provides an easier way for sales and marketing experts to use data to drive growth. The platform creates a 360-degree view of the sales rep and customer account activities automatically using data from a variety of crucial systems like Customer Relationship Management (CRM), marketing automation, and other sources. The company captures this data to deliver robust sales scorecards, enabling pipeline metrics, Key Performance Indicators (KPIs), and benchmark data to be analyzed efficiently. Sales pioneers use this analysis to recognize performance problems and optimize coaching efforts. The acquisition is the most recent example of Brainshark's innovative approach to address sales productivity challenges.  

Brainshark is a provider of sales training, coaching, and content authoring abilities to achieve sales mastery and outsell the competition. The company empowers sales teams with dynamic content that can be created quickly, imported easily, and accessed anywhere. With Brainshark, organizations can empower sales teams, validating readiness with sales coaching, and practicing. 

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