How can Cloud-based Marketing Help Brands Soar?

By Martech Outlook | Monday, December 16, 2019

Cloud marketing is the best tool that brands can afford to keep up with the speed of business while taking their customers on an engaging journey. 

FREMONT, CA: While the brain of a business is the finance department, the marketing department is the heart that pumps life to every other business operation that fetches sales and revenue. Unlike old times, marketing no more deals only with the communication of the product to the consumers. Brands should not turn a blind eye to the importance of marketing, as marketing fuels both external and internal activities of the business. Today, there are a staggering number of digital options for businesses of every size and scale to add their marketing stack. Business is experiencing a virtual technology tsunami—marketing channels are expanding, information is pouring in, and the customer experience is being more critical. Among those tremendous digital opportunities, cloud marketing is helping companies consolidate, coordinate, and amplify essential functions of reaching its target audience.

The cloud marketing platforms create an environment where other marketing tools can work side by side and thereby optimize the end-users’ experience. Ultimately, the platform plays a significant role in unifying the delivery of brand messages and improving the way customers interact with brands. A marketing cloud platform delivers to the brands, the ability to help them view an entire customer footprint, including identity, contacts, and history across all channels, while simultaneously consolidating this data into one easy to use space. A cloud marketing platform can also help brands manage and coordinate all of the necessary components for campaign management. Including precise customer targeting, and designing and executing multichannel marketing campaigns, cloud marketing holds all of the answers for brands’ engagement needs.

Customization, while using a marketing cloud, facilitates brands to creatively use interactive media to produce relevant and useful promotional peices when targeting a customer. Customization also leverages social media platforms to customize pages to send public or fans over the internet. Once marketers deploy cloud marketing through customer relationship management platform, they can combine information from third-party data sources, such as surveys and emails, to visualize the customer experience. Timing is always a prerequisite for targeting customers using the marketing cloud. Conventional brand advertising methods have limited time windows. However, the marketing cloud assists businesses to produce advertisements as and when it is required for customers. Hence, the advertising contents can be effortlessly removed if the particular marketing campaign is over. The components used for cloud marketing can be easily modified along with different hyperlinks to ensure that the materials are fit for purpose, and customized contents are delivered at the right time.

The marketing cloud helps brands to reduce the cost of marketing distribution materials, such as sending e-books, magazines, catalogs, and other advertising materials to consumers. It helps to distribute promotional content over digital format, which creates a cheaper and faster marketing approach. low cost of printing and efficient use of online materials, which can be used continuously, makes cloud marketing so popular among brands in modern times.

Marketers are charged with delivering exceptional experiences across multiple mediums in a way that feels natural, despite being highly orchestrated. Brands want customers and clients to be consistently happy. If that goal cannot always be met, brands need tools to see where errors were made and the correct course. A marketing cloud will function as that digital partner, and become the key to the success that organizations can net because of their marketing efforts.

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